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Duckhams, the Iconic British Lubricant Brand since 1899, launches in the UAE.

The Duckhams brand was launched in the celebrated city of Dubai today. Emirates for Universal Tyres LLC, part of Abdulla Al Masaood & Sons Group, appointed as Exclusive Distributor of Duckhams in UAE.

Founded in 1899 by British chemist Alexander Duckham, the history of Duckhams oils includes pioneering engineering developments in aviation, breaking land speed records and a prestigious motorsport heritage — over the years. Some of the greatest names in motorsports have relied on Duckhams: Graham Hill, David Coulthard, Eddie Irvine, Nigel Mansell, Martin Brundle, James Hunt and Ayrton Senna, to name just a few on four wheels. On two wheels, Paul Smart, John Cooper, Roy Pickerell and Dave Crockford trusted Duckhams to support their success.

Jabir Sheth, Duckhams Chairperson commented on the occasion, “The Duckhams team is extremely excited to launch our iconic British brand in the UAE market. We intend to create a future as glorious as our past and the launch in the UAE will be an important milestone in that journey. Our Regional Office in Dubai is looking forward to propelling the brand in the Middle East region with this exciting launch.”

Duckhams has been a leading lubricants technology brand for most of the 20th and 21st centuries. The pioneering brand has a legacy of technological advancement which is embodied in the products launched.

The Duckhams brand, original and unapologetically British in spirit, is entrepreneurial in the way it serves its customers and is committed to the quality standard it follows.

K.R. Venkataraman, Global CEO, Duckhams said, “Despite being absent from the market for a while, our data shows time and again that Duckhams is still one of the most recognised lubricant brands amongst automotive consumers and trade professionals in many markets. We keep advancing our technology as it is our legacy. Our products are a testament to our respect for sustainability and our mission to keep the world moving. Emirates for Universal Tyres, part of Abdulla Al Masaood & Sons Group will be our exclusive distributor for UAE. We are impressed by their commitment to Duckhams; together, we hope to achieve a strong position in the Middle East in automotive lubricants.”

Shaun Smith, General Manager, Emirates for Universal Tyres LLC added “We are both honoured and excited to have the responsibility for Duckhams. The iconic brand is well respected and loved by the automotive industry. Duckhams is here to drive innovation and that fits perfectly with our strategic plans — we are inspired by their values and aspirations and look forward to the journey ahead.”

Mr Sheth added, “For Duckhams, Emirates for Universal Tyres LLC is the perfect partner with an outstanding customer portfolio, well established market coverage and marketing expertise. We hope to help them grow their business by delivering exceptional quality products and services to our customers.”

The passion of the brand will be revived through partnerships with OEMs, Motorsport promotion, Rally & Motorbike Racing and Sponsorship.

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